Close
Close

Published

Indian 500m OTT subs forecast ignores SVoD v AVoD debate

AVoD has been the biggest driver of OTT growth in the two countries India and China accumulating subscribers at the greatest rate by far. This has gone hand in hand with a marked reluctance to fork out for subs, with ARPUs remaining stubbornly far below the global average. Even rising affluence with an expanding middle class seems to have done little to raise ARPUs yet, which is why we are skeptical of arguments put forward by the likes of India’s movie production company Eros International that SVoD is going to sweep forward and overtake AVoD in those countries. We agree that trend is happening globally to the extent that our research arm Rethink TV has forecast that SVoD will catch…

Close