In November AT&T, Dish Network and global ad leader, WPP jointly acquired Invidi Technologies. We thought it was worth talking to Invidi and seeing just what is so different about is approach that attracts three of the most powerful players in US media. Invidi’s advertising technology claims to deliver targeted ads with “pinpoint accuracy,” the company claims, in a linear broadcast TV setting. It brings the power and potential of digital advertising into the world of traditional linear TV, which is sorely in need of new advertising solutions. Traditional broadcast’s “spray and pray” approach to advertising – where large audiences are delivered the same advert in the hopes that, say, 25% of that audience is the target audience – is…