Irdeto has landed the content protection for Hungary’s new mobile TV trial through T-Mobile Hungary and Antenna Hung’ria. The trial will use Irdeto’s Mobile Broadcast content security for DVB-H in the capital Budapest.
Irdeto is fighting to gain acceptance in DVB-H services in Europe, where Nagravision is often the incumbent among broadcasters which are involved with the introduction of a DVB-H service. Irdeto has dominated the S-DMB mobile TV service in Korea, and has a handful of DVB-H trials using its DRM, the largest being the Multi-Choice trial in South Africa owned by Irdeto’s parent, Naspers.
As such Irdeto claims to be the only company with live customers using S-DMB, T-DMB and DVB-H and the company is also working on support for MediaFLO. Qualcomm’s MediaFLO has recently opened up its service to work with multiple DRMs, rather than impose its own design of DRM.