As confidence in traditional TV measurement methods plummets further, first-party audience data is now the gold standard. But as data sources of all shapes and sizes begin to ringfence their assets, some players can have a hard time keeping on top of things. Take audience data broker and analytics house TVadSync, which has traditionally relied on automatic content recognition (ACR) technology as a streamlined source of viewership data. This data primarily came from smart TV OEMs, which embed this technology within their devices, however, the taps have begun to run dry in the past few years as OEMs began to acquire ACR vendors. Speaking to Faultline, TVadSync’s CEO, Ronan Higgins, recalls how the company was unable to sustain a productive…