There seems to be a lot of confusion around the cinema and whether or not Netflix or Amazon can find a way to leverage what is mostly seen as an “old style” distribution format for video. The biggest issue is retaining SVoD subscribers while reaching for a new and extra form of revenue. But there is an issue with everyone saying that Amazon plans to acquire Landmark Theatres, which operates 53 theaters in 27 cities in the US and shows mostly art house films. This seems fine for Amazon, given that it currently gets close to zero revenue for its video subscriptions because most of them are Amazon Prime subscribers – a service introduced so customers can have free deliveries,…