Yospace, the dynamic ad insertion (DAI) arm of RTL Group, has launched its Ad Presentation offering in a bid to standardize ad formats across an increasingly fragmented device ecosystem. The claim is that standardization will mean broadcasters will no longer have to rely on lengthy bespoke campaigns across different devices, even on legacy devices which still struggle latency-wise with newer ad insertion methods like Server-Guided Ad Insertion (SGAI). “Fragmentation has affected the ability of advertisers and broadcasters to scale non-linear ad formats,” clarifies Yospace CEO Tim Sewell, adding that while advanced formats have been possible for some time, “without any standardization in place there has been no cross-industry agreement on how to size them, how to trade them, or how…