The Independent Streaming Alliance (ISA) has achieved the first major objective necessary to the survival of the alliance: measuring its size and audience impact. The group of 10 niche AVoD and FAST providers have evaluated that the ISA reaches nearly 18 million US TV households, equivalent to around 15% of the country’s viewership. Making use of iSpot.tv’s panel of 40 million smart TVs, the group measured a cross-section of advertising campaigns over the span of two months, leading to over 1.5 billion impressions in the blind study, which ensured members did not their reveal usage data to each other. The data will help the group navigate a FAST ad purchase ecosystem that is still in its infancy, and attract advertisers…