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16 September 2010

Israeli start up Celeno lands several big video WiFi fish

The first thing you do when someone tells you that their technology is like ‘802.11n, but on steroids’ is to remind yourself that steroids are illegal. Such statement raise your hackles and make you not want to believe them.

But after ten minutes at the Celeno booth at IBC in Amsterdam last week talking to Lior Weiss, VP marketing for Celeno, we were not only convinced, we were starting to think that the company has a big future, and quite a lot of low hanging fruit to collect.

The fuss about Celeno first came about when it announced that it had won a deal which effectively put its chips onto the China Telecom network, for use with Shanghai Telecom IPTV, through a local supplier FiberHome back in July.

But it’s next deal, announced a day or two before the IBC show is with Liberty Global’s cable operations and will see the Celeno CL1820 incorporated into set tops and home gateways throughout 2011. Celeno’s first customers were a clutch of small US incumbent telcos in the Spring and it says that more Tier 1 players are about to announce deals in Europe.

So the fact that it has caused a fuss in the market means that the technology has already had its tires kicked and has been found to be fairly robust. Because this is implemented at the chip level, it makes it a fairly cheap way of delivering HD video around a home, rather than built at the system level like some rivals systems, and Celeno is now tracking down all of the IPTV operators in Europe and offering them a chance to shift to a zero packet loss version of WiFi for in-home video transport.

While no-one can really back up the claim that any WiFi is completely loss free, the Celeno OptimizAIR technology goes some way to improving on the standard 802.11 PHY and MAC layers by adding extra algorithms. It does things like taking feedback from each device it is sending to, on the condition of a variety of possible beams and then every 10 milliseconds it re-assigns its workload to another set of routes or beams. Beamforming like this is used by Ruckus Wireless (for instance) but it has less flexibility and less channel and beam creation options.

The idea is that a QoS component of the logic calculates in advance if any of the multipath routes that it might send the data over can sustain the packet and ensure that it arrives in quickly enough. The reallocation of workloads across different radios and different antenna, 3 radios and 6 antennas, is recalculated on a packet by packet basis. So as people walk around a room or things are left blocking a particular signal, the system can be dynamically re-allocated to different channels using different multipath routes which the chip ‘knows’ will work and offer sufficient bandwidth to get the job done.

Celeno calls this ‘Spatial Channel Awareness’ and every aspect of the system is aware of throughput between the Access Point and every station.

The key issue here is that this channel estimation is done without any protocol collaboration from the client, so the target can have a single antenna design and yet because it still has to deliver 802.11 system messages back to its Access Point, the data is taken from these.

All this is particularly conscious of video and the chip can snoop into IGMP packets (Internet Group Management Protocol used in IPTV) and translate them to Unicast packets (something that Ruckus claims to have patented) and it knows how long it has to deliver the next video packet and makes sure that’s part of the calculation for allocating beamforming resources.

That’s a lot of algorithms and there is an embedded ARM 9 core in the chip, which we assume takes care of these calculations.

The result is a doubling of throughput and an increase in range by as much as ten times compared to off the shelf systems, which is why Celeno says it can deliver 4 concurrent HD video streams around a home.

The Liberty Global system will use a Samsung built device using an Intel CE4100 processor, NDS middleware and Conditional Access, with the Celeno CL1820 chip and will be first deployed in 2011 and will be able to talk to smart phones, laptops and iPAD, as well as TV sets.

The bulk of existing WiFi systems which can transport video, have be built using an Atheros MIMO WiFi chip, previously the staple diet of video based WiFi transmission. We would expect Atheros to be the company that immediately reacts to Celeno and tries to regain market dominance in video WiFi.