As audiences are tuned in for a summer of sports—starting with the ongoing UEFA Euro 2024 soccer tournament—the issue of live latency is opportune. Hence the Streaming Video Technology Alliance (SVTA) recently released a topical report covering the methods for measuring live latency across the streaming chain – from the encoding stage all the way to client decoding and rendering. We’ve previously touched on how the “noisy neighbor” argument—repeated ad nauseam over the years as a reason to improve latency, is essentially dead because everyone—including your neighbor—has moved to the same OTT page. Push notifications from social media, news, sports, and betting applications (not to mention group chats) can now however have that same experience-ruining effect. As well as sports,…