With OTT platforms piling up, viewers have become more selective in their video service choices. To try and stand out, industry experts still label live sports and sports-adjacent content as the “golden goose.” Sports offers a few geese to go around, but everyone will not enjoy a slice of the pie. To be one of those exclusive six, platforms need to demarcate themselves. Jon Giegengack, Principal and Founder of the aforementioned Hub Entertainment Research, said that although streaming platforms did a “good job” with brand awareness during the covid pandemic, consumers are not able to differentiate them. He said that, with the exception of Netflix, less than half of those aware of a platform were able to explain its value…