‘AVoD is hot, but digital advertising is not’ has been Faultline’s mantra as of late. A new partnership between Fox’s AVoD service Tubi and data provider LiveRamp is just another case of digital publishers and ad tech vendors catching up with market expectations of advertising capabilities. Tubi has tapped LiveRamp to connect its inventory and audiences with advertiser demand on an addressable basis across all OTT devices. LiveRamp’s Authenticated Traffic Solution (ATS) will organize Tubi’s inventory in a user-centric fashion and authenticate the data simultaneously. Any toddler can tell you that more people are spending more time watching digital video, but time and time again we are astounded by the slow pace at which ad tech vendors and publishers are…