Despite the hype around AVoD, Faultline has always maintained that the business model makes no sense long-term, especially if the platform in question is eyeing up premium content. So, it is reassuring to hear that a secretly huge OSS/BSS provider for the video industry is already having conversations with these platforms to set up subscription revenue streams. Evergent’s latest update to its Customer Care and Billing (CCB) product suite promises a range of monetization strategies across AVoD, SVoD and TVoD (transactional VoD). The company’s CEO, Vijay Sajja, told us that this is often a case of ad-supported streamers bringing in new monetization opportunities. Sajja recalled how, five years ago, Sony’s OTT service in India (SonyLIV) was almost entirely AVoD and…