With metadata now as crucial to the video industry as electricity, vendors that supply the stuff are having to get creative when carving out a niche in a crowded market. For automated video analytics specialist Media Distillery, this means getting more granular, especially in the live sector where most of its competitors are not so nimble. One technique here is breaking content up into multiple segments of descriptors. “What is happening in the first five minutes will be completely different to the next five minutes,” the company’s CPO, Matin Prinz, explained to Faultline on a call this week. “For metadata generation, our customers often have the biggest gaps in unscripted, live content verticals like sports, news and talk shows,” he…