About 23% of US mobile phone users have seen advertising on their cell phones in the last 30 days and about half of them responded to the ads, says Nielsen. The number has risen by 38% to 58 million last quarter according to a Nielsen survey of 22,000 active mobile data users.
It’s about time that the Apple iPhone rumor mill started up again, this time targeting the arrival date of the 3G version of the device. Current rumors are a June announcement, with an Infineon HSDPA chip, which came about because Infineon appears to be ramping down the existing chip.
Disney has launched an MVNO phone service in Japan called Disney Mobile, on the Softbank network, thinking it can make it in Japan, despite crashing and burning in the US. The phones are made by Sharp, and are all Mickey Mouse based.
Researcher TNS says that the use of MP3 paying handsets has increased 78% throughout 2007, and radio on a mobile has gone up by 140%. Growth is most noticeable in Latin America and Asia, where 45% say radio is the main reason for picking one phone over another. Mobile music is now listened to by 66% of handset users aged 16 to 21 and by 20% of those between 51 and 60.
Telecom Paper reports that Media And Broadcast, a subsidiary of Telefusion de France (TDF) recently acquired from Deutche Telekom’s T-Systems, has won the tender to build the Austrian DVB-H network. That’s the German, Finnish and Austrian network build for TDF so far, with more to come.
We really don’t understand this one. Vodafone has decided to launch DVB-T handsets in Germany that can receive the existing terrestrial TV broadcasts. This has to be an experiment that is destined to go wrong ‘ battery life will be around 10% of DVB-H handsets, despite the fact that some new chips have emerged which are more efficient for DVB-T. The two models are the HB620T from LG and the T600 DVB-T from GSmart.