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MTG still wrestling with eSports as broadcasters look on

On the face of it, Sweden’s Modern Times Group (MTG) is making a good go of cementing its place in the top division of eSports as it has just reported sales in that division up 15% in Q2 at $46.9 million compared with the same period of 2018. It would be more accurate though to suggest the results endorse MTG’s decision back in 2014 to go for broke into streaming, which made sense in the Nordics which was already embracing OTT with a vengeance. Penetration of subscription-based services in the Nordics has already passed well beyond 50% and MTG confidently predicts it will approach 100% by 2024. Against this background, MTG has used the Nordics as a springboard for an…

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