Despite the impressive headlines, NBCUniversal’s show-stopping Upfront report has exposed the company’s habit of fudging numbers. While the Radio City auction itself has been proclaimed as this year’s “largest global, national and local upfront,” some napkin math has revealed that many of the numbers attributed to Peacock simply do not add up. NBCUniversal has blown other Upfront showings out the water, boasting $7 billion in ad commitments – a growth of 20%, or $1.4 billion, year on year (YoY). This included an impressive haul of over $1 billion for Peacock, marking an increase of over 100% for the OTT platform YoY – a growth of at least $500 million in ad dollars. Peacock took $778 million in total revenue for…