Netflix has decided to start live streaming from space, more than 8 years after AWS and its pioneering encoding arm Elemental beamed 4K video live from the international space station back at NAB 2017. Rocket launches, mission coverage, and astronaut spacewalks from the NASA+ live and on-demand streaming service will be redistributed on Netflix from summer 2025. Just as with 2017’s 4K live demo, this is another flagrant piece of self-promotion, albeit with impressive technical credentials under the hood. So, if Netflix is not setting any world-firsts or boasting about breakthroughs in content delivery, then what does the streamer stand to gain from its stargazing exploits? Plainly, live space events add another string to Netflix’s livestreaming bow, without spending hundreds…