The ATSC 3.0 hybrid broadcast-broadband standard—known by its consumer-friendly moniker NextGen TV in the US—is at a seminal moment, yet positive progression continues to be hindered by regulatory indecision. Could the 2026 NAB Show be the event where the FCC finally gets off the pot, after years of people lobbying for the agency to take a stand? Pearl TV, the consortium of broadcasters backing ATSC 3.0 in the US, attempted to paper over the cracks with a recent survey to gauge the attraction for hybrid TV hardware among US consumers. Results showed that 81% of antenna users in the US would buy a cheap NextGen TV box, a figure that was understandably celebrated. However, keep in mind this was a…