With video platforms teeming with titles and fragmenting audiences, one of the few fields where wide viewership can still be reached is live sports. But how many people are actually watching, particularly when it comes to ad breaks? Viewers avoid ads like the plague, so taking viewership numbers for the content they are watching does not cut it. The existing method to determine how many eyeballs are enduring commercial breaks is Average Commercial Minute (ACM) measurement. As it says on the tin, ACM shows the average viewership of all the commercials that air within one program. As anyone could have guessed, measuring in this block-like fashion in no way accurately reflects the actual viewership of an ad spot. Viewers do…