Nokia has released a study titled “A Glimpse of the Next Episode,” in which the company predicts that 25% of entertainment consumed by people in the year 2012 will consist of user-generated content shared within their peer communities. This type of online content has even been given a name – Circular Entertainment. “The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups – a form of collaborative social media,” said Mark Selby, VP of multimedia at Nokia.
Additional findings from the 9,000 consumers surveyed include:
– 23% purchase movies in digital format
– 25% purchase music on mobile devices
– 35% purchase music on MP3 files
– 39% watch TV on the Web
– 23% watch TV over a mobile device
– 46% regularly use IM, while 37% use IM over a mobile device
– 29% have a regular blog
– 28% regularly use social networking sites
– 22% use other communication devices like Skype
– 17% participate in online role-playing gaming
– 17% upload to the Internet from a mobile device
The Nokia report also includes details of what the company has identified as four main trend areas: Immersive Living, Geek Culture, G Tech and Localism.
Immersive Living pertains to lifestyles what teeter on the edge of being on- and offline. Geek Culture identifies the desires that consumers have for more sophisticated forms of entertainment, and to be rewarded for their creations, merging the realms of commercial and user-generated content. G Tech refers to the “feminization” of technology that has already started in Asia. For example, entertainment will become more democratic, emotional, collaborative and customized – adjectives that have traditionally defined female traits. Localism defines the consumers who want “homegrown” entertainment like user-generated content from their families and friends or even content relating to their city or state.