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Nordics latest to gang up against US streaming invasion

Another week and another region, this time the Nordics, is in the spotlight for local collaborations against the big streamers, as the likes of Disney, Comcast, AT&T and Apple join Netflix and Amazon in their sights. Such alliances can have two motives – to obtain scale for content investment and to aggregate enough compelling content to become more competitive for subscriptions. Local broadcasters or content providers can rarely match the big US players for global content investment and so inevitably have to set out their stall as leaders in local originals. This is the case in the Nordics, but given the region’s pedigree for exporting series, especially crime dramas, local players have also been seeking scale through collaborations with international…

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