Streaming suite supplier Norigin Media is adding ad-replacement to its wide roster of services, with the hope that European operators will soon embrace the monetization opportunities this presents. The company recently completed integration trials for its young AdScan offering, an ad detection tool to help operators insert ads into a broadcast feed that has been converted into an OTT feed. AdScan aims to solve the game of hide and seek that many operators must play with SCTE-35 markers – the industry standard to display where ad breaks should start and stop. Often these markers can go missing when broadcast feeds are converted into regional formats, and therefore operators can struggle with replacing and inserting ads on both live and catch-up…