Having made the move into ad analytics earlier this year, video intelligence firm MediaMelon has now partnered with a young server-side ad insertion (SSAI) platform called Serverside.ai – the newest offering from German video personalization company Nowtilus. Launched just a few weeks ago, Serverside.ai is a cloud-hosted SaaS SSAI technology. It marks Nowtilus’ first attempt at a video monetization product, although the company has been going since 2007, initially focusing on VoD B2B business, before extending to OTT workflows. Serverside.ai will now receive reporting from MediaMelon’s SmartSight for Ads, which monitors and analyzes streaming performance and content consumption on a deep individual level across devices. Faultline caught up with Nowtilus’ co-founder and MD, Leander Carell, who told us that both…