Despite the constant hubris regarding their own free ad-supported streaming TV (FAST) platforms, connected TV (CTV) OEMs are set to see their share of the $14 billion FAST market decline in the coming years. OEMs like Samsung and Roku have always prized themselves on the best ad-supported viewing experiences, boasting a knack for front-end design, as well as high CPMs due to hordes of first-party data on user activity. Unfortunately, all OEM-led FAST platforms will continue to suffer from a lack of kingmaker content, which has inevitably been lost to the studio-owned platforms. These projections stem from the latest report from Faultline’s sister research wing, Rethink TV. Forecasting the performance of 17 FAST platforms through to 2029, the report finds…