Connected TV (CTV) advertising is such a tangled mess that vendors must make slightly perverted claims about their utility if they are going to promise any relief. Even if an advertiser has the most cutting-edge marketplaces, ID graphs, attribution vendors, and the most seamless APIs tying them all together, there will still be holes in a CTV campaign. We were, therefore, unsurprised to find that one supply-side platform’s (SSP) ‘futureproof’ update is just some minor window dressing. Hoping to stay on top of the increasingly chaotic cadence of video advertising, OpenX has minorly upgraded its ‘TV by OpenX’ CTV pool in the US, by curating some off-the-shelf packages of premium inventory for buyers. In short, this streamlines the process of…