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OTT hastens convergence between technology and content

One consequence of the swing to online video consumption is that the technology of delivery and display can no longer be divorced from content or its creation. It has hastened the convergence between entertainment and communications and the winners are those who have milked this trend most effectively. Netflix is the perfect example, having become the global force it is now on the back of original content production geared to online audiences able to watch when and where they like. Ironically this has had consequences many traditionalists or even luddites would welcome, stimulating consumption of historical dramas, documentaries and fiction. The latest confirmation of this trend has come from French audience measurement firm Mediametre, reporting that fiction has benefited more…

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