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OTT providers fiddle with live sports as they prepare to burn by 2021

Google has taken the latest small step towards an OTT takeover of live sports as YouTube confirms a global deal with Major League Baseball (MLB) for rights to live stream 13 games this season. This is a two-pronged move embracing global streaming rights, but which most significantly are exclusive just in the US, Canada and Puerto Rico. Yet the move is still a toe in the water exercise like similar moves from Amazon and Facebook, while the major rights are still held by legacy broadcasters and pay TV operators. In the US for example the four big leagues, NFL, NBA, NHL and MLB, are still locked up in multi-year deals, while Sky holds several highly valuable packages of European soccer…

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