Five years ago this week… Disney was quietly trialing LCEVC, V-Nova’s MPEG-5 Part-2 codec enhancement technology, with the House of Mouse’s engineers calling it a “fantastic technology” that delivers noticeable quality gains and reduced compute when paired with AVC. As of early 2025, reports indicate that major content studios, including Disney, have not adopted LCEVC, with industry analysis showing minimal uptake of newer codec technologies. Brazil goes live with ATSC 3.0-Based DTV+: Brazil has officially adopted DTV+, its next-gen ATSC 3.0 broadcasting system, with experimental broadcasts in Rio and São Paulo and commercial rollout ahead of the 2026 World Cup. Terrestrial TV now reaches 80% of Brazilians, making compliance with international standards crucial. Plex picks Bitmovin for premium…