Five years ago this week… US-Israeli software vendor Kaltura was floating its IPO as a coming-of-age moment, positioning its Video Experience Cloud as the “one-stop shop” for enterprise video. At the time, Kaltura’s pitch revolved around existing video offerings being too fragmented, lacking interoperability and enterprise-grade scale. Revenue in 2020 hit $120 million, mostly from subscriptions, but profitability remained elusive. The post-2020 roadmap focused on expanding into new industries—like telehealth, retail, government—but Kaltura’s IPO never materialized. Netflix ups ad game: Netflix is expanding its ad-supported tier with advanced targeting via Amazon DSP and Yahoo DSP, plus a new Conversion API that promises +75% campaign performance in early tests. Showmax switch-off: As predicted by Faultline, Pan-African media group MultiChoice is…