With an upcoming Rethink TV forecast on anti-piracy almost finished, the past few weeks have involved many conversations with security vendors and content rights holders warning of the perils of pirating content. So, it made refreshing listening to hear from a company that seems to be using piracy to benefit the very players that it usually aims to ruin. The company in question, Parrot Analytics, is a measurement firm unlike many others we have come across. Its offering has a strong focus on content, as oppose to platforms, allowing clients to index the value of certain titles against one another in different regions, and its methods of data collection set it apart from traditional measurement and attribution firms. Parrot Analytics…