Despite a recent return to profitability, the writing has been on Aferian’s wall since 2021. The UK-based B2B video firm has confirmed that its two technology divisions—Amino (set tops and digital signage) and 24i Media (front-end software and services)—are officially in the shop window. With both Amino and 24i up for sale, the sister companies are highly likely to be separated and placed with new adoptive parents. The current economic climate makes it unlikely a single buyer will take both off Aferian’s hands, and the parent company will want to squeeze maximum value from each, rather than offering a 2-in-1 discount. Act 1: The pipedream: The situation raises immediate questions about Aferian’s vision. There is little complementary value in acquiring…