With the Upfronts just around the corner, the value of digital video advertising vs. linear is on everyone’s minds. Ad tech and data insights platform provider Pixability has therefore just released its most recent study into connected TV watching in the US, which finds that YouTube is dominating watching patterns even more than one would expect. The sample size of the survey is fairly small – just 703 US adults were surveyed in December 2021. Nonetheless, Pixability does have some interesting points to be made about how the AVoD market leader is not being used resourcefully. This is largely due to the vastly diverse spread of content watched by each user. Pixability segments content into 20 categories such as Music…