While this year’s US political elections have been earmarked to show record levels of spending on connected TV platforms, data from programmatic advertising vendor MiQ reveals that much of this cash has been needlessly burned. Across both CTV and linear, only 20% of US households are receiving 80% of the impressions. This means that the vast majority (80%) of households are barely seeing an ad, while a sizable minority are being inundated with the same ad again and again – enough to turn anyone off politics. MiQ studied 9.2 million devices across the first five months of this year. For CTV households, the top 20% of households with the most impressions saw an average frequency of 77 for a single…