We can count at least three major attempts to get mobile broadcast over cellular off the ground since the turn of the Millennium and all flopped dismally. This might seem good reason to be skeptical over prospects for the fourth effort now underway on the back of 5G, especially as at first sight it is just a revision of the third system, evolved Multimedia Broadcast Multicast Service (eMBMS), otherwise known as LTE Broadcast, or more correctly LTE Multicast, which was first trialed by Verizon among others in 2014. However, there are some substantial differences in the latest version, Further evolved Multimedia Broadcast Multicast Service (FeMBMS), specified in 3GPP Release 14 in June 2017 and also confusingly referred to as LTE…