Roku seized the opportunity of the NewFronts to establish itself as a keystone player in OTT advertising. This week’s presentation focused on a host of new features that have been added to OneView, Roku’s ad platform, and new financial incentives for advertisers to jump aboard. It seems that Covid-19 could very much prove to be a turning point for Roku. Still racking up huge losses, the company’s fortune is hinged entirely on its growing platform and advertising services as it pivots away from hardware. The company seemed acutely aware of this when it jumped on the NewFronts bandwagon this week. The big bucks are clearly in delivering an ever more popular OTT platform and hosting an increasingly popular AVoD service,…