UK-based music streaming company Roxi is attempting to bridge the noughties with the era of NextGen TV, announcing at CES 2024 the launch of three music channels with interactive features enabled by ATSC 3.0. Scratch below the antiquated headline and we can see the tip of value-add features with competitive potential, which cannot be overstated in the so-far failed bid of NextGen TV to wrestle a significant market share. Roxi will launch in the US a channel dedicated to broadcasting music videos drawn out of the music service’s library of 100 million titles, as well as a Roxi Music Video Karaoke Channel, and the Roxi Music Games Channel. The result is that users of compatible NextGen TV hardware, in supporting…