We have often said that those in ad tech and audience analytics stand to benefit from the pandemic. With viewing patterns shifting at unprecedented speed, advertisers need to keep a keen eye on where impressions are, and where they are moving to. For San-Francisco based TV data outfit Samba TV, this means its service has become more valued than ever. This week Faultline spoke to the company’s Managing Director of EMEA, David Barker, about how the company is meeting growing demand for precise marketing data. “Brands want to reach people that are increasingly difficult to reach”, Barker explained. Samba TV makes its money from selling actionable, anonymized data on who is watching what to marketers and broadcasters alike. Using automatic…