Back in 2013 we put out a report which said, among many other things, that less and less TV channels would survive in the broadcast world. Faultline specifically forecast that 50% of all broadcasters would stop broadcasting by mid-2021. Perhaps we were unduly circumspect – as it may happen sooner. But while the transition to IP was accepted, many people phoned us up and complained that we were totally wrong about channel unbundling, and one lengthy conversation with a technical leader at Adobe springs to mind, whereby he just could not get his head around our logic. Just to reiterate that logic, we said that as linear moved to OTT as VoD, that poor content could not hide and that…