Despite bold claims about AdSmart, it seems Sky is on an admirable, yet never-ending quest to streamline its advertising operations. The European operator’s ad sales arm, Sky Media, has now called on Imagine Communications to migrate its Landmark Sales application to the cloud, while also snapping up some of the latter’s inventory management tools. While the new arrangement is trialing in the UK, Sky Media plans to implement Imagine Communication’s technologies across its international footprint, with every European territory migrating to one common cloud-based platform. Previously a standalone, on-premise application, Imagine Communications’ Landmark Sales will become a cloud-based platform with a browser-based UI. Rolling out over the coming year, the grandiose-seeming “five-stage project” aims to evolve Sky Media’s campaign sales…