Sky has announced most of the features of its Project Ethan, which is so much more than a set top box, and it will roll out in the UK early in 2016, and we suspect it will then make a subsequent appearance in Italy and Germany. Like an iceberg, much of the technology which drives this is hidden under the surface, but for Sky this takes it firmly into cloud delivery, from what had previously been a pure DTH satellite company. Sky seems to be fully prepared to see its entire usage pattern change, and the service, now being dubbed as Sky Q, will shore it up against rivals, especially Liberty Global’s Virgin Media TiVo based service in the UK…