The excellent Connected TV World Summit 2017 held in London last week was subtitled “An industry transforms itself” and the session on advertising on the Thursday morning specifically gave you a feeling that slowly everyone was getting to grips with the way advertising is changing – finally. This is a slow world where culture can take precedent over technology and where habits die hard, but there is still a lot to do technically to reach that promised land, where two plus two equals five – and advertising as a market actually grows, on the back of programmatic and digital, rather than simply displaces, dollar for dollar, linear TV advertising. The biggest bold statement of the day was about measurement and…