SkyShowtime’s parent companies Comcast and Paramount are toying with a strategic divorce, with one of the possible options being a wind-down of the infant European streaming service launched only five years ago in 2021. If this is to be SkyShowtime’s last dance, can the platform be considered a failure? It certainly succeeded in its goal of uniting programming from Paramount, Universal Pictures, DreamWorks, Sky Studios, Showtime, Nickelodeon, and Peacock in European territories where these US studios had not launched their own direct-to-consumer streaming services. Essentially, SkyShowtime became the strategic namesake for Paramount and Comcast content where their individual brand visibility remained poor internationally. While the review is ongoing, it is estimated 6.2 million subscribers and distribution partners will remain unaffected.…