Catching up on the captivating Croisette conversations that occurred at the recent Cannes Lions Festival, Faultline stumbled across a refreshingly candid advertiser panel hosted by the RTL Beach – which was not afraid to tell it like it is. The conversation, under the title “Claiming the living room”, started well when Tom Rozestraten, CEO of Ad Alliance (RTL’s ad sales house) Netherlands, said that he was “pissed off by the lack of speed” of innovation in Joint Industry Committees (JICs)—the collaborative bodies where advertisers, media owners and agencies present common sets of guidelines for measurement in advertising. Before noting that RTL Ad Alliance was recently tapped by WBD for HBO Max and also working with Paramount’s SkyShowtime in the Netherlands,…