Social media video is next frontier, finds Rethink TV

The past decade or so has seen social media platforms completely transform from communication tools, with sprinklings of entertainment, into fully-fledged entertainment hubs. A new report from Faultline’s sister research wing, Rethink TV, finds that this transition is still in its infancy, meaning that social media is a contender in the content power vacuum that is following the decline of pay TV. The report finds that advertising revenues from the top six social media platforms will grow to $314 billion in 2028, with 280.4 billion hours of video watched per month – 90.8% of all monthly active hours. This accounts for the top six social media video platforms – Facebook, Instagram, Snapchat, TikTok (including China’s Douyin), YouTube, and X (formerly…