Sony’s retail approach in the States, and probably elsewhere, will primarily revolve around 4K, according to the president and COO of Sony Electronics USA Mike Fasulo, who said, “Our Sony Experience spaces [in retail stores] are built around high-quality 4K content. We can demonstrate how we deliver the Ultra HD experience through content, devices, audio, gaming — the full capacity of 4K.” Fasulo used as an example Sony’s 4K action cameras. He said, “4K action cams are the new camcorder. You can take it in your pocket or your purse and be ready to capture that special moment. We are taking a premium approach to the category, ever since we introduced the very first 4K video camera.” Sony’s splash-proof 4K…