We all expected to get to this point, but not so soon. Within days of launching, the demo clips created by OpenAI’s text-to-video model Sora had already covered our news feeds, along with a thick blanket of commentators amazed and frightened in equal measure by the potential long-term ramifications of this technology. While there has been much speculation about where generative AI can lead the video industry, the only active use cases have been in the customer-facing realm. Personalization and recommendations algorithms have been fueled by similar AI-based technologies for years, while chatbots and diagnostic algorithms have driven reductions in customer service costs. The arrival of Sora, however, has dramatically shifted perspectives on how the content industry, and those who…