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SoundHound steadfast in swerving tech giant seduction

With SoundHound and its Houndify AI seemingly set for expansion into multiple sectors beyond the smartphone, it would seem to an outsider that SoundHound has put its flagship song recognition app on the backburner, particularly with Shazam’s dominance in the space and eventual acquisition by Apple. However, SoundHound’s VP and GM, Katie McMahon, asserted this could not be further from the truth, recognizing the app to be “an essential part of the Houndify ecosystem.” Speaking to Faultline this week, McMahon revealed that not only does SoundHound operate using Houndify, but the app is expanding into different sectors as the company does. She gave the example of Hyundai’s 2019 fleet, which aside from incorporating Houndify’s voice control technology, also included the…

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