As social media video eats into traditional TV watch times, pirates are having an easier job of sharing premium content. Without any specialist hardware or software, the average person can ‘go live’ and share their screen, all while feeding off the back-end infrastructure of some of the largest technology companies in the world. We saw this come to the fore recently, as La Liga, the Spanish soccer league, called out TikTok as a growing hub for piracy of its content. Our chat this week with Israeli video fingerprinting vendor Videocites has re-instilled an element of faith that some security vendors can tackle this seamless piracy on social media, although it seems that these capabilities do not extend to the rest…