While this year overall has been catastrophic for advertisers and the platforms that process their content, some victims will emerge stronger – such is the nature of seismic events. Faultline has pointed out consistently that those in the attribution and analytics wings of ad tech stood to benefit from the get-go of the pandemic. Ad budgets shrunk, and increasingly advertisers wanted to make sure that every dollar spent was necessary. But ad exchanges have also benefited, providing that they serve the right kind of media. Covid-19 accelerated cord cutting, and therefore connected TV, mobile advertising, and rising entertainment mediums such as podcasts, have all seen dramatic growth in spend. It is of little surprise that SpotX, the CTV-focused ad exchange,…