As most major publishers wrap up their talks, ad commitments at the Upfronts are declining sharply. This marks a true turning point in the advertising market, a sharp downward turn that is unprecedented if we discount the anomaly of the pandemic. Ad commitments on primetime TV fell 5% at this year’s Upfronts, down to $19.1 billion, according to numbers from Media Dynamics Inc. This marks a strong inversion from the 5.8% year on year (YoY) growth that was seen in 2022, reaching $20.1 billion. Broadcast TV saw a 3% fall, from $9.9 billion in 2022 to $9.6 billion this year. Cable saw an even sharper drop, falling 7% on last year’s $10.2 billion market to $9.5 billion this year. Once again,…